Guidelines
Application guidelines for social media, web, print, presentation and layout.
In progressLast updated: 2026-10-16
- 01Social MediaSocial media shows tennis how it feels - not how it should look.
- 02Overlay SystemText over image needs a reading surface. The gradient is the standard tool: digital as a semi-transparent gradient, print as an opaque solid block.
- 03Reels & StoriesVertical video formats need their own rules for subtitles and CTAs, readable, quick to grasp, not cluttered.
- 04MotionInternal updates, explainer videos, intros and end cards for our own channels. Motion carries the brand through typography, timing and sound, not decoration.
- 05NewsletterNewsletter banners follow a fixed visual logic: image leads, text sits as overlay on top.
- 06Web / E-CommerceThe website is a sales floor, not a gallery. Brand serves the purchase, not the other way around.
- 07Physical Marketing MaterialEverything that gets printed: posters, notices, flyers, forms, POS and packaging. Part A applies to all of these media. Part B defines how much yellow a carrier can take, depending on the distance it is read from. Part C covers packaging, the most detached context.
- 08PresentationA deck is the brand in motion: fixed elements in a fixed place, color as dramaturgy rather than decoration, and every number with a named source.
- 09Layout & Grid LogicLayout follows image attitude: closeness, directness, no overdesign.
- 10AI labellingEvery visual created or altered with AI carries the official EU label, visibly. The rule is the same for all brands and channels.