DEUCE
40-ADVANTAGE YOU.
The Brandbox. Identity, system, assets: everything that makes Tennis-Point a brand.
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Explore Brandbox
Brand Core
Essence, attitude, brand anchors and claim documentation
Tone of Voice
Language rules, principles, wording register and taglines
Colors
TP Yellow, black/white base, yellow scale and application logic
Typography
Courtside Sans, Roboto, hierarchy system and rules
Logos
All logo variants with preview and download
Image System
Image types, modifiers and traffic light logic
Visual Language
Authentic Tennis World – framework, scene universe and quality criteria
Applications
Principles for touchpoints, templates and roadmap
Guidelines
Social media, web/e-commerce and layout grid
Content Creator
Compact briefing for external creators: formats, rights, sender
Downloads
Download all assets in one place