Physical Marketing Material
Everything that gets printed: posters, notices, flyers, forms, POS and packaging. Part A applies to all of these media. Part B defines how much yellow a carrier can take, depending on the distance it is read from. Part C covers packaging, the most detached context.
Part A · All printed media
CMYK Reference
TP Yellow
C0 M0 Y100 K0
Greyscale
Pure K, derived from brightness · no CMY component
Black
K91 (text) · C60 M40 Y40 K91 (surface)
White
Paper white
The binding reference is the proof print against #FAF514. Grays via K channel only. Type under 24 pt, lines and fine elements in pure K (no Rich Black); Rich Black only for areas and large typography from about 24 pt, prevents registration errors.
Color Space and Delivery Formats
If print, then CMYK from the start. Print files are built in CMYK, not converted from RGB at the end. No RGB objects in the print PDF, convert images to CMYK before placing them.
Digital stays sRGB. A separate sRGB version is created for screen, web, social, newsletter and presentation.
Deliver separately. The print version and the digital version are two files with clear naming, for example suffix -print-cmyk and -digital-srgb. Never one file for both.
File size is a decision based on recipient and channel. The production file sent to the printer can be large, full resolution. Anything shared by email, chat or ticket attachment gets a delivery version that stays in single-digit megabytes. There is no fixed limit, but no double-digit MB over such channels. Both the production file and the delivery version are kept on file.
Check before delivery: color space of the output (no RGB remnants in the print PDF), bleed and marks per the printer's spec sheet, file size matching the recipient.
Company name and address
For everything that goes out: imprint, footer, contracting party, offer, packaging details.
Tennis-Point Europe GmbH, Hans-Böckler-Straße 29-35, 33442 Herzebrock-Clarholz, Germany
Not "Tennis Point GmbH" and not "Tennis-Point GmbH". The company name also applies to Austria: tennis-point.at runs through the same company with the same address; there is no separate Austrian sender. Padel-Point is a brand of the same company. Footers and imprints from older documents or templates are checked against this entry, not copied.
No-Gos (all print media)
- No colorful gradients · No full-gloss finish · No foreign typefaces · No Courtside Sans in lowercase · No white on TP Yellow (contrast 1.2:1) · No ball icon as pattern or wallpaper · Yellow as a surface only according to reading distance (Part B, does not apply to packaging)
Part B · Posters, notices, flyers, POS
Reading distance decides the yellow surface
Yellow is an accent by default, used as a surface only deliberately and sparingly as a signal. How much yellow a carrier can take depends on the distance it is read from. Adopted from the distance tiers of the sale guideline.
Far
from approx. 5 m
Full surface allowed
Shop window poster, facade, window film, court banner, beach flag
Medium
1 to 5 m
As band, edge, flag or tile, not as full surface
Notice in the hallway (A4/A3), indoor poster, roll-up, stand, showcard
Near
under 1 m
Accent only (keyword, icon, highlight box), white or black ground
Flyer, postcard, form, offer sheet, insert
Check: if the carrier has body copy or more than one message, it is not "far", regardless of format. An A1 poster with three paragraphs is medium. Type on yellow is black at every tier.
Mandatory small print on large formats
Applies to mandatory notices on posters, banners, shop windows and POS: discount exclusions, asterisk explanations, terms of participation. The values are rules of thumb; the final wording on large formats still goes through legal review.
At least 1/10 of the eye-catcher: the cap height of the mandatory notice is at least one tenth of the cap height of the main message.
Around 3 mm cap height per meter of reading distance. A poster read from 3 m therefore needs about 9 mm cap height in the mandatory notice.
Never smaller than the other functional text on the same carrier.
Placed close to the eye-catcher, so that message and restriction are read together.
The real size counts. If it is not known, it is calculated back from the finished layout and the final format, not estimated on screen.
A footnote specifies, it does not contradict. "ALL BRANDS" with an asterisk that excludes brands cannot be fixed, however large the notice. In that case the main message has to change.
Part C · Packaging
Packaging is the most detached context: no profile picture, no header, no visual system around it. The brand must stand on its own through wordmark, typography and color system.
Information Hierarchy
Brand Identifier
Wordmark (mandatory) + Ball Icon (optional)
Product Name
Courtside Sans, uppercase - e.g. PREMIUM OVERGRIP
Subline / Features
Roboto - e.g. Tacky / Absorbent / Long-lasting
Technical Details
Dimensions, weight, material
Instructions
Step-by-step with numbered icons
Legal Information
Manufacturer, address, country of origin
Rules
Wordmark: Mandatory on every package (front AND back). Min. 35 mm width.
Ball Icon: Allowed as addition (closure, label, endcap) - does not replace the wordmark. Min. 8 mm diameter.
Clear visual separation between hierarchy levels. Max. 2 font sizes per packaging side.
Headlines (product name): Courtside Sans, uppercase - min. 14 pt / 5 mm cap height.
Body & instructions: Roboto, mixed case - min. 7 pt / 2.5 mm. Legal: min. 6 pt.
TP Yellow may also cover packaging as a surface, up to fully yellow packaging (for example the Tennis-Point Premium Ball). Type on yellow is always black, never white.
Matte preferred. Gloss only as targeted spot UV on logo or headline.