Social media shows tennis how it feels - not how it should look.
Feed posts, Reels, hero content
Stories, behind-the-scenes
Stories, rarely feed
Visually strong, curated but not sterile
Confident, not arrogant
Rawer, more authentic, less polished
Playful, direct
Business-relevant, not corporate
Professional, not boring
Educational + emotional
Expertise + passion
Font: Courtside Sans, uppercase
Max. 5 words
Color: White or black on image
Format Logic
Content Categories
Play Content
Feed posts, Reels, hero content
Community Content
Stories, behind-the-scenes
Product Content
Stories, rarely feed
Platform Attitude
Instagram
Visually strong, curated but not sterile
Confident, not arrogant
TikTok
Rawer, more authentic, less polished
Playful, direct
LinkedIn
Business-relevant, not corporate
Professional, not boring
YouTube
Educational + emotional
Expertise + passion
Text Overlay Rules
Font: Courtside Sans, uppercase
Max. 5 words
Color: White or black on image