Presentation

The logo ball is a watermark, not a layout element. It never moves vertically, not even to center it within a band, an otherwise identically placed element instantly reads as jumping when flipping through slides. In case of layout conflicts, move or resize the other elements, never the ball.

Dark areas at the bottom edge of a slide always run full width. A partial-width black area is not an element, it leaves the ball sitting on the seam. On a dark background the ball carries the white outline, meaning the logo variant for dark backgrounds, never recolor it manually.

Stage layout (white stage on top with kicker, headline and subline, dark content area below): the stage is a surface, not a content block, and stays static during animation.

The switch is dramaturgy, not chance. Dark marks a connected stretch: chapter change, numbers section, highlight moment. Within one stretch the color world stays put.

Screen and projector live in one file. The high-contrast version (dark content area) is the screen variant, the light version the projector variant. Both stay maintained in the same presentation so they don't drift apart.

Ratio of light to dark: roughly 2 to 1. For every two light slides there is roughly one dark one. A guideline, not a quota.

Dark areas always run full bleed. If the dark area serves as the background of the whole slide, it runs across the full slide. If it splits the slide horizontally into an upper and a lower area, it runs full width. If it splits the slide vertically into left and right, it runs full height. A dark area leaving white on three sides does not exist.

Text adds to the graphic, it does not repeat it. An org chart already shows the mechanics, the text next to it delivers the intent, meaning what is hoped for from the structure, not who does what.

Consistency across slides: the same fact needs the same number. Discrepancies usually come from different time periods or from rounded versus unrounded values. Carry percentage values at full precision until output, round only in the last step.

Every number and every claim needs a named source, visible in the panel title, the source line or the note. This matters especially for small or non-representative data, which then carries its sample size.

Keep chart and legend labels short, move resolutions and sources to the footnote.

In English decks, decimal commas become periods. 11,5 Mio reads to an English reader as eleven thousand five hundred, that is a meaning error, not a style error. English thousands separators must not be changed in the process.

Genuine search queries and quotes stay in the original language, translated they would be factually wrong.

Humor in presenter notes only works when it is substantive, meaning it is about a specific person, a real circumstance or self-irony. Meta jokes about the presentation, the slide or the process fall flat. Keep the density in check: roughly two solid laughs per minute, not four.

Default timing 300 ms. Header elements such as badge, kicker, headline and legend fade in, content blocks arrive as a short float-up from below. Everything runs automatically after the slide transition, not per click per element.

One beat per group. Within a group, a cascade offsets the elements by 150 ms. The offset does not multiply into its own group beat, otherwise groups overlap and the slide feels restless. The cause of stutter is simultaneity, not duration.

Heavy elements fade in instead of moving. Large images and blocks with many individual shapes (maps with pins, charts) run as a fade, not a float, because every movement has to recompute them frame by frame.

Whatever belongs together visually runs on the same beat. A thin line directly under the header belongs to the header. An element added later inherits the timing of its own card, not that of the next neighbor.

Slide transition: fade, 700 ms.

A structurally correct file is not yet good choreography. Timing and start behavior can only be judged in actual playback, not in a preview that only renders the end state.

Checking completeness means counting animated elements against total elements per slide, not the number of effects.

Break: SEITENWECHSEL.

Questions: FRAGEN? / WIR MÖGEN LANGE BALLWECHSEL.

Closing: THANK YOU. turns into ADVANTAGE YOU. via Morph.