Reels & Stories
Vertical video formats need their own rules for subtitles and CTAs, readable, quick to grasp, not cluttered.
In progressLast updated: 2026-10-16
01
Subtitles: Roboto Bold, mixed case - white on semi-transparent black (#000/70%)
02
Text CTA: Courtside Sans, uppercase - statement element for overlays and end cards
03
Button CTA: Roboto Bold, mixed case - black on TP Yellow (#FAF514)
04
No TP Yellow as subtitle color - yellow on moving image is too hard to read